About Us

  • Nancy Closeup
  • Tying Cracker Packages
  • Breaking Crackers
  • Hole Roller
  • Kneading Dough
  • Onions


Our mission is to sustainably produce high quality, organic crackers for the great people of Wisconsin and beyond.

Our Story

Potter’s Crackers are made by Potters Fine Foods LLC. The company was started by Peter Potter Weber and his mom, Nancy Potter, in 2006. Pete is a food science graduate of the University of Wisconsin and Nancy previously owned the New Glarus Bakery (New Glarus WI) for 25 years. The two of them saw the specialty cheese industry in Wisconsin exploding with exceptional cheeses and no deserving cracker to accompany them. They combined their passion for good food to make a cracker that truly delivers the flavors of Wisconsin to you.

Our Ingredients

Potter’s whole grain, handmade, crackers are produced with Wisconsin milled whole-wheat flour and local milk and butter in Madison Wisconsin. Most of the produce we use comes from small, local farms. Potter’s offers 11 year-round varieties of crackers and produces seasonal flavors throughout the year to reflect what is available in the local farmers’ markets.

Our Producer Partners

Great River Milling
Sassy Cow Creamery
Keewaydin Farms

Our Allergen Statement

All of Potter’s Crackers contain wheat flour, butter, milk and hazelnuts except for our two gluten free flavors, Toasty Oat and Roasted Garlic, which do not contain wheat.

Our Gluten Free Statement

We mix and bake our gluten free crackers in a separate room and with separate equipment from our wheat-based crackers.  Their primary ingredient is certified gluten free oats.  Although we feel confident that they are gluten free, we have left wheat in our allergen list until we have a program of air-quality testing in place.


Certified organic by MOSA, Midwest Organic Services Association



You must add at least 5 items to your cart before checking out.