About Us

  • Breaking Crackers
  • Hole Roller
  • Kneading Dough
  • Nancy Closeup
  • Onions
  • Tying Cracker Packages


Our mission is to sustainably produce high quality, organic crackers and cracker products for the great people of Wisconsin and beyond.

Our Story

Potter’s Crackers are made by Potters Organics, LLC. The company was started by Peter Potter Weber and his mom, Nancy Potter, in 2006. Pete is a food science graduate of the University of Wisconsin and Nancy previously owned the New Glarus Bakery (New Glarus, WI) for 25 years. The two of them saw the specialty cheese industry in Wisconsin exploding with exceptional cheeses and no deserving cracker to accompany them. They combined their passion for good food to make a cracker that truly delivers the flavors of Wisconsin.

After Pete graduated from the University of Wisconsin he attended graduate school at UC-Davis.  He fell in love with Cali and opened a west coast Potter’s Crackers production facility in Sacramento. Peter loved providing our friends in California with our same small batch, artisan, organic crisps and crackers that folks in Wisconsin have enjoyed. After a number of years, he heeded the call to other pursuits and we  transitioned all of our production back to Wisconsin.  We will continue to provide all of Potter’s customers from coast to coast with the crackers, crisps and oyster crackers that they have come to know and love.

Our Ingredients

Potter’s whole grain, handmade, crackers, crisps and oysters are produced with locally sourced whole-wheat flour and local milk and butter in Madison, Wisconsin. Most of the produce we use comes from small, local farms. Potter’s offers 7 year-round varieties of crackers, 4 crisps and 4 oyster flavors to fulfill all your cracker needs!

Our Producer Partners

Great River Milling, Fountain City WI

Sassy Cow Creamery, Sun Prairie WI

Lonesome Stone Milling, Lone Rock WI

Organic Valley, La Farge WI

Our Allergen Statement

All of Potter’s Crackers and crisps contain locally sourced wheat flour. Many also contain butter, milk or buttermilk.  For our vegan friends we produce our Winter Wheat without any butter and milk.

We do have Hazelnuts in our facility for our very popular Cranberry Hazelnut Crisps. We make every effort to segregate the nuts and nut products from our other crackers and crisps with special cleaning procedures but if you have a serious allergy to hazelnuts we would recommend that you that you not eat our crackers and crisps.

Our Madison WI location is a cracker factory, not a retail store. For a listing of the stores where Potter’s are available please checkout our locations tab.

Potter’s is certified organic by MOSA




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